WRINKLED BILLBOARD

Who would think it would be a good idea to make a billboard look like crumpled paper? In this case, I think it's pretty brilliant.

Hada Cosmetic Medicine is a local business in Downtown Champaign. They specialize in skin treatments to restore a youthful appearance (chemical peels, botox, facials, laser vein treatment, waxing, and more).

Youth/youthful appearance is so valued in this society. Many young people (and I'm going to say all of this applies primarily to women) are taking preventative steps now to avoid wrinkles and skin damage later. Older women are doing things to look as young as they can. This is BIG BUSINESS!

What's probably the number one skin "problem" that women feel they have or want to avoid? Wrinkles.

I had to take note of this billboard from an advertising standpoint. I think it's designed so well. The wrinkles on the left side catch our attention and as we read the word WRINKLE our eyes move to the right to REMOVER, and right below, Hada Cosmetic Medicine logo along with its easy-to-remember website. This can all be absorbed by our brains in a matter of seconds, which is what billboards need to do to be effective. Simple, clear message, good hierarchy, very readable serif font, easy website... it's perfect. And, by the way, I really like their wordmark. It's so elegant.

Does it appeal to me as a woman (of a certain age)? Well, I suppose it does. However, while I've had a couple of facials in my life, I don't plan to spend a lot of money (and I assume it's expensive) to have procedures done that will reduce my wrinkles. Mainly I stay out of the sun, I don't smoke (did you know that smoking has a dramatic effect on your skin?), I eat pretty well, I moisturize and wear sunscreen, and I use gentle, natural facial products. Ask me again in 10 years. Maybe I'll be a Hada client by then. :)