Continuity is nicely illustrated on this downtown storefront window. Circles is a high-end, trendy, women's clothing and jewelry boutique. I find the logo attractive and appealing. It's inviting! I think it's a great logo. It's simple, elegant, and a tad clever. Several fonts are used, and I decided to try to identify them using fonts.com (the feature that allows you to answer a series of questions about the letters in order to try to identify the font). The lettering in CIRCLES seems perhaps to have been designed specifically for the store, or maybe not. In attempting to figure out the font, using font.com, the closest I could find was a font called Eaglefeather, but that's not it. The other words on the CIRCLES appear to be in Futura. I can't find a font for the PEN in OPEN. It's kind of fun to use these websites to try to identify fonts, though. It is bothering me, however, that I can't find anything that resembles the font used in CIRCLES, especially with regard to the shapes of the Cs and the E. Anyway, back to continuity. This store is a very classy store, expensive, interesting unique items, and so on. They did a fantastic job making the signage really fit the feel of the store, and I'm sure it pulls people in. I wish I could afford to shop there!
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