I was at the Champaign County Humane Society yesterday with my mom to help her look for a cat to adopt. Happily, she found one and will be taking her home tomorrow!
For my typography class we are designing a wordmark along with business card and stationery set, and I'm designing mine for an organization for which I sometimes volunteer called
Mobile Mutts Rescue Transport.
The combination of these two thoughts going around in my head got me looking at humane society logos online, so I thought I'd blog about them. Some are really good and some could use a little help. It is interesting to see all of the different ones out there and look at them through the eyes of a novice designer. I can't discuss every one of these, but I will talk about a few of the things I see as I compare them.
One thing I'm noticing as I look at them is that almost all of them have the words HUMANE SOCIETY as the largest print. That's a good idea in terms of hierarchy. They should be the first words you see. The logos all have some kind of illustrative element, usually of a cat and dog, sometimes other animals, sometimes hearts. Some of them are just too busy in terms of the illustrative elements.
The
Bay Area Humane Society is trying to do too many things. Making the As look like mountains or rooftops is just a little too much. The heart/paw print with the toe prints also looking like water drops is too much. I think a good solution would be to just use the heart and nix all of the other cute things.
The
Coppell Humane Society has a really sweet illustration, but I think it's still a little too busy. Maybe just the cat and dog looking at the heart without the rays shining out. Also, maybe Humane Society should be the largest words, but COPPELL lines up nicely with HUMANE SOCIETY they way they have it.
I like the
Humane Society of Harford County logo. It's balanced, hierarchically correct, and the rather simple line art used for the heart with the dog and cat heads is nice. It would also work in just black on white.
The last one I'll talk about is the
Champaign County Humane Society redesign. The older version is the black and white one below the other one. It looks outdated. The animals and the text don't have nearly as much of a modern look as the new one, which uses clean, flat silhouettes of the dog and cat, sans-serif all cap font with the top and bottom letters perfectly aligned through careful tweaking. The new one also depicts a dog that has more of a pitbull look, which is the look of the modern mutt these days. The CCHS redesign is actually the best-designed, most modern looking of all of these logos, in my opinion. I'm not crazy about the dark green background, but it's ok. I think the second best is the Harford County logo. It's not that the others are bad; in fact some are quite good. I'm just trying to look with a more critical eye.
I can't wait to see Peanut tomorrow (my mom's new cat, who will be renamed I'm sure)! I'm happy to see so many humane societies and rescue organizations out there; unfortunately there still aren't nearly enough, and over 6 million perfectly adoptable dogs and cats are euthanized every year in the U.S. just because of space issues.
So here's my public service announcement:
Please spay and neuter your pets! And, don't breed or buy while shelter pets die! Adopt, volunteer, donate, rescue, spread the word about the millions of homeless pets in this country! THANK YOU!